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Seven packaging tips that cut weight (and postage)

Every ounce and every inch shows up on your shipping bill. Small packaging changes can add up to a noticeably lighter load.

Theo Lindqvist
Keeper of the Label Printers

Postage is priced on two things you control: how much your package weighs and how big it is. Most sellers obsess over the first and forget the second. Here are seven practical changes that trim both, without risking a broken item at the other end.

First, a word on dimensional weight

Carriers know that a big, light box takes up as much truck space as a big, heavy one. So for larger packages they charge dimensional (DIM) weight: length x width x height divided by a carrier-set divisor. If the DIM weight is higher than the actual weight, you pay for the DIM weight. That's why oversized boxes are so expensive, and why right-sizing is the biggest lever you have.

The seven tips

  1. 1Use poly mailers for soft goods. Clothing, textiles and other unbreakable items don't need a box. A poly mailer weighs a fraction of a corrugated box and takes up almost no volume.
  2. 2Right-size every box. Keep three to five box sizes on hand that match what you actually sell. An inch off each side of a box can drop it into a lower price tier.
  3. 3Swap heavy void fill for light void fill. Crumpled kraft paper and air pillows weigh far less than packing peanuts in bulk or extra cardboard. Better yet, a snugger box needs less fill at all.
  4. 4Choose the right box strength. A double-wall box for a T-shirt is overkill. Match box strength to what's inside.
  5. 5Ditch the extras that add ounces. Heavy printed inserts, thick tissue layers and rigid gift boxes look nice but add weight. A single printed thank-you card does the same job.
  6. 6Weigh every package on a real scale. Guessing leads to overpaying (or to carrier adjustments when you guess low). A digital postal scale is inexpensive and accurate to a fraction of an ounce.
  7. 7Watch the ounce boundaries. For light packages, pricing often jumps at whole-ounce and whole-pound marks. If you're at 16.2 oz, trimming a little packaging to get under 1 lb can be worth it.

Don't cut the wrong corners

Lighter packaging only saves money if things arrive intact. A broken item costs you the product, the return postage, the replacement postage and probably a review. Keep at least two inches of cushioning around fragile items, use a box for anything that can crush, and do a quick shake test before you seal it: if you hear rattling, add fill.

“The cheapest package is the one that only has to ship once.”
— Octoship packing bench wisdom

Measure what you save

Try one change at a time for a couple of weeks and compare your average cost per label. Octoship's reports break down spend by service and package type, so you can see whether that switch to poly mailers actually moved the needle. Small tweaks, steady winds, lighter bills.

Written by
Theo Lindqvist · Keeper of the Label Printers

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